Overview:
PAUSE4Life is dedicated to raising awareness about fentanyl poisoning, while also recognizing the importance of addressing broader topics that impact adolescents and young adults. In addition to fentanyl-related content, we welcome subject matter focusing on mental health, emotional well-being, and other challenges that may contribute to substance abuse. Our content creators are encouraged to explore these themes to engage, educate, and inspire their peers to make informed, healthier choices. Creators also have the opportunity to showcase their work at our annual Creators Impact Festival, where we celebrate outstanding content and award those making the biggest impact.
YouTube (Long-Form Content)
Optimal Length: 3-5 minutes
Objective:
- Create in-depth storytelling, educational content on topics like fentanyl poisoning, fake pills, mental health, and emotional well-being.
- Highlight positive coping mechanisms, peer pressure resistance, or stories of resilience.
Technical Guidelines:
- Resolution: 1080p minimum, 4K preferred
- Aspect Ratio: 16:9 (widescreen)
- Tone: Educational, urgent, relatable, and solutions-focused
Call to Action (CTA):
Encourage viewers to pause, reflect, and take action. Direct them to the PAUSE4Life website for resources or sign up as a grassroots content creator.
Instagram (Reels, Stories, & Feed Posts)
Reels (15-60 seconds):
Objective: Short, engaging videos that highlight key messages related to fentanyl, mental health, and decision-making. Use visual storytelling that resonates with young people.
Stories (15-second frames):
Objective: Break down key points in quick bursts—cover topics like emotional well-being, stress management, or resisting peer pressure.
Feed Posts (Static or Carousel):
Objective: Use graphics or images that spread awareness and motivate action, focusing on both the dangers of fake pills and promoting healthy choices.
Technical Guidelines:
- Resolution: 1080 x 1920 pixels (vertical for Reels & Stories), 1080 x 1080 pixels (square for Feed)
- Aspect Ratio: 9:16 (Reels/Stories), 1:1 (Feed)
- Tone: Short, motivational, engaging, and visually captivating
CTA:
“Swipe up,” “Visit our website,” or “Pause before you act.”
TikTok (Short-Form Video)
Optimal Length: 15-60 seconds
Objective:
- Quick, creative videos focusing on trends or challenges around fentanyl, mental health, and making safe choices.
- Include mental health tips, peer support, and coping strategies alongside awareness of drug risks.
Technical Guidelines:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16 (vertical)
- Tone: Energetic, trend-focused, relatable
CTA:
Use hashtags like #PAUSE4Life, #OnePillCanKill, or #MentalHealthMatters to encourage shares and interaction.
Facebook (Videos & Static Posts)
Videos:
Optimal Length: 1-2 minutes
Objective: Share educational and engaging videos that cover fentanyl risks, mental health, and peer pressure. Aim for interaction and conversation in the comments.
Static Posts (Image or Carousel):
Objective: Use images or infographics to convey quick tips or facts on mental health, substance risks, or positive decision-making.
Technical Guidelines:
- Resolution: 1080p minimum
- Aspect Ratio: 1:1 or 16:9
- Tone: Informative, shareable, community-driven
CTA:
Direct viewers to share, learn more, or visit the PAUSE4Life website for resources.
Snapchat (Stories & Discover)
Stories:
Optimal Length: 5-10 seconds per frame
Objective: Share quick, visually captivating messages about the importance of pausing before making risky decisions—whether it’s taking a pill or facing stress.
Technical Guidelines:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16 (vertical)
- Tone: Quick, sharp, and engaging
CTA:
Swipe up to visit the website or sign up as a content creator.
Twitter (Short Video Clips & Text Posts)
Optimal Length: 15-45 seconds for video
Objective: Share brief, urgent videos or threads that highlight the dangers of counterfeit pills and offer mental health insights.
Technical Guidelines:
- Resolution: 1280 x 720 pixels (minimum)
- Aspect Ratio: 16:9
- Tone: Direct, urgent, and impactful
CTA:
Encourage retweets, shares, and visits to the website.
LinkedIn (Educational Content)
Optimal Length: 1-2 minutes for videos or infographics
Objective: Share educational, research-backed content focused on fentanyl’s public health impact, youth mental health, and positive decision-making.
Technical Guidelines:
- Resolution: 1080p
- Aspect Ratio: 16:9
- Tone: Formal yet engaging, highlighting research and solutions
CTA:
Encourage professional collaboration and sharing within networks.
General Guidelines for All Platforms:
Call to Action (CTA): Always include a clear CTA, whether it’s visiting the website, signing up as a content creator, or sharing the message with others.
Hashtags: #PAUSE4Life, #OnePillCanKill, #MentalHealthMatters, #PeerToPeer
Branding: Include PAUSE4Life logos and branding elements in all content.
Video Specifications: Ensure clear audio, minimal background noise, and captions where possible for accessibility.
Engagement: Encourage interaction through questions, polls, or challenges.
Research Tips for Content Creators
At PAUSE4Life, we encourage creativity and authenticity in your storytelling. To help make your content as impactful as possible, we recommend drawing on reliable sources for accurate information. Think of these resources as tools to enhance your message, ensuring your content is both engaging and informative.
Here are some trusted sites you can explore to deepen your knowledge on fentanyl poisoning, mental health, and substance use:
- Centers for Disease Control and Prevention (CDC): https://www.cdc.gov
- National Institute on Drug Abuse (NIDA): https://www.drugabuse.gov
- Substance Abuse and Mental Health Services Administration (SAMHSA): https://www.samhsa.gov
- U.S. Food and Drug Administration (FDA): https://www.fda.gov
- Drug Enforcement Administration (DEA): https://www.dea.gov
Feel free to use these resources as a jumping-off point to inspire your work. With accurate facts, your creative voice will shine even brighter, helping to educate, engage, and inspire your audience!